STARCH
CLIENT / ADIDAS
Art Direction, Environmental Design, Graphic Design
OVERVIEW
Adidas was looking to create a community-centric build for Adidas Runners’ debut as the Brooklyn Marathon’s headline sponsor. We constructed a pop-up bodega structure and surrounding shopping areas, along with games and activities for the participants. Adidas saw the highest number of adidas Running app downloads at an event to date, exceeded walk-in traffic goals and attracted over 75K visitors in 3 days.
