OCULUS

ANOMALY
CLIENT / OCULUS BY META
Campaign Design, Art Direction

OVERVIEW
I was the Senior Art Director for the Winter campaign for Oculus by Facebook. We used a soft pastel gradient, coupled with bold talent, to create an eye popping campaign that was both simple and elegant. The creative copy lead our design, and each phrase was paired with a highly curated action pose by each model. The end result was a traffic stopping campaign, that told the world that Quest is ready. Along with the main campaign, we also built triptychs using assets from gameplay. The entire campaign was broadcast on billboards, digital ads and websites worldwide.

Creative Directors: Patty Ortiz / Benoit Ollive
Photography: Marcus Smith