STATIK

SUPRA STATIK
CLIENT / SUPRA FOOTWEAR
Art Direction, Campaign Design, Graphic Design, Photoshoot Production

OVERVIEW
Supra was set to introduce a new basic high-top sneaker with futuristic detailing. Like old canvas basketball shoes but with a modern and comfortable EVA outsole. Complete with a classy tread pattern and some bold colorways, the Statik was set to be a top seller at Supra.

STRATEGY
We wanted to create a marriage between the future and the past. The shoe has a traditional look with more high-end features, this was the main focus of the campaign. “Pushing Forward” was a tagline we carefully chose, which not only described the product itself, but the movement Supra had been feeling with their new designs and brand direction.

DESIGN
With a combination of forward thinking graphic applications, and a gritty feel, our team was able to combine the future and the past through visual storytelling. The Statik logo was made to show the evolution of this particular type of shoe. The icon shows almost a mountain but with a more modern interpretation. We shot the shoes in a floating manner in order to highlight all the details of the product. The project also required a video commercial and motion graphics which were deemed successful in conveying our message.