PECOS

SUPRA PECOS
CLIENT / SUPRA FOOTWEAR
Creative Direction, Art Direction, Photoshoot Production, Video Production

OVERVIEW
The Pecos model was a completely new low-top design from Supra Footwear. The shoe has a clunky upper made with premium leather and the sole features a unique asymetrical shape with cool tread pattern, creating a one of a kind style, in conjunction with Supra’s forward thinking brand direction. I was set to design all the marketing assets for this new launch, as well as produce a commercial, and lifestyle campaign for print and digital applications.

DESIGN
The visual design was meant to be elegant and clean, while maintaining the brand ethos intact. For the campaign we wanted to play with this idea of using projectors and moving imagery against our clean white shoe. This idea translated into a full print and digital campaign featuring all 4 color-ways of the shoe.

ILLUSTRATION: Hovers Over Water
PHOTOGRAPHER: Chris Swainston
VIDEOGRAPHER: Will Crowther