K-SWISS TENNIS
CLIENT / K-SWISS
Campaign Design, Website Design, Email Marketing
OVERVIEW
For the launch of Venus Williams collection with K-Swiss, I chose a holographic theme to convey the various embellishments seen throughout the product assortment. Playing off of the idea of women’s empowerment and a dream-like aesthetic, I landed on color palette of dark blues and purples coupled with the light and airy whites and pinks. The Keep Glowing copy and wavy lines added to the grainy colorful texture to create a unique feel for the campaign.
SOCIAL
